What we think
From website to west-end: Gymshark’s new flagship store
Fitness apparel and accessories brand, Gymshark, announced it was opening its first-ever flagship store earlier this year, ten years after it first launched online. In that time, Gymshark has grown to be a £1 billion e-commerce business but from 31st October it has...
Brands Battle Royale
Blizzard’s Overwatch 2 was (finally) released last week after years of anticipation from fans. The original was launched in 2016, a year before the all-conquering – and free-to-play – Fortnite arrived courtesy of Epic Games. A lot has changed in the intervening...
Cadbury “Mean Tweetshop” pop-up.
Where: Bateman Street, Soho.Why is Cadbury giving airtime to critics? Cadbury has launched a plant-based chocolate bar.But chocolate connoisseurs are sceptical over this newest launch – even if it is from Cadbury. Plant-based products do tend to split public...
